The Montparnasse 56 Group finished 2011 with excellent results. Indeed, the panoramic visit of the Tour Montparnasse boasted a +15% increase in attendance, with 870,000 total visitors. Thanks, everyone!
Wednesday, 21 March 2012
Tuesday, 17 January 2012
Out and About in Paris: One of the most beautiful views of Paris from the ...
Out and About in Paris: One of the most beautiful views of Paris from the ...: You know how it is when friends visit from out of town -- you want to share your favorite spots and take them to all of the places that you...
Wednesday, 11 January 2012
Group Sites - BerlinerFernsehturm
Group Sites - Berliner Fernsehturm
An iconic monument in Berlin (TV Tower)
An exceptional panoramic view of the entire city
An essential destination in the city
The highest revolving restaurant in Europe
Visits
86 different nationalities
40% international tourists, 60% German tourists
1st private place of interest of Berlin
Details
Open 7 days a week, 365 days a year
A unique panoramic restaurant: 2 complete revolutions per hour
Group Sites - The Crocodile Park
Group Sites - The Crocodile Park
Key features
The largest crocodile reserve in Europe
Houses 10 of the world’s 23 species of crocodile and over 600 plant species Conducts world-class scientific work on site.
Visits
95% families, including families on vacation and residents of the Rhône-Alpes or Provence-Alpes-Côte d'Azur regions
70% French and 30% international
2nd site in Rhone-Alpes region
Details
Open 7 days a week, 365 days a year
129166 ft2 area open to public: 86111ft2 of greenhouse and 43055 ft2 of outdoor trails
Educational and entertaining
Indoor and outdoor dining
Souvenir shop
Children’s play area
Group Sites - Montparnasse Tower Paris
Group Sites : Montparnasse Tower Paris
Key features
Tourist site at the top of the highest office tower in Europe offering the best view of Paris
Opposite the Eiffel Tower, in the heart of Paris
The 56th floor and an open-air terrace are reserved for visitors
Visitors
60% individuals and 40% groups
80% international tourists and 20% French tourists
In the top 10 of parisiansites
Details
Open 7 days a week, 365 days a year
Private area
Interactive kiosks, projection room, high powered binoculars, exhibitions
Souvenir shop
Bar-restaurant
Organization
Méthods
Think Global Act Local –Our global vision adapted to each site.
Sharing expertise and experiences:
The way the Montparnasse 56 Group is organized allows our sites to maintain their independence while optimizing information sharing and the exchange of ideas. This also allows our sites to benefit from a platform of shared skills that is available throughout our company and to benefit from direct support from various areas of our business.
Personnel management:
Montparnasse 56 always looks for ways to include and motivate our employees.
Motivation:
Montparnasse 56 associates benefit from training throughout the year and are dedicated to increasing customer satisfaction at our sites.
Loyalty:
We have a very low employee turnover rate and we are careful to promote loyalty within our teams. This stability is a major factor in our success.
Training and technology:
Montparnasse 56 Group prides itself on being cutting edge on information and technology systems. We provide a rigourous training program for our associates to ensure we stay in front of the curve.
Our Business
Tourism expertise
The Montparnasse 56 Group is committed to creating world class destinations
for international travellers.
We seek to accomplish this goal through two principal platforms:
History& Culture :
M56 seeks to capitalize on and reinforce the iconic aspect of monuments and tourist sites, so as to make them integral parts of the area’s culture. For example, The Berlin TV Tower has become a symbol of Berlin, on a par with the Brandenburg Gate and the Reichstag.
When a site is newer or less evocative, Montparnasse 56 implements strategies to elevate it to become a world class tourist destination and serve as one of the selectgroup of reference points in the area. Tour Montparnasse and the view from it exemplify this strategy.
Fun & Education :
We know that to be completely satisfied, our visitors must leavefeeling enriched by the experience. Through tours, exhibitions, videos and interactive kiosks, we attempt to surprise and amaze our visitors with both fun and education.
Developing activities
Optimization of space :
Our business is not limited to site management. Montparnasse 56 is involved from the beginning. We spend time creating a = unique strategic vision for each site working with designers, historians, architects and other specialists who can lend drama to a space. Once our sites are established, we aim to create a new attraction within the space each year. These new additions keep our loyal customers comingback and garner new interest among travellers and in the community.
Attracting new customers :
We are always paying attention to new evolutions and trends in the interests of tourists. Thanks to research and our desire to attract new audiences, we make significant efforts to identify and attract new visitors to share in the excitement of our sites.
Thursday, 5 January 2012
Our Vision
Customer Satisfaction
Our primary goal is to provideworld class destinations where visitors of a variety of ages, nationalities and interests experience maximum satisfaction. We do not attempt to manage visitors’experiences down to the minute. On the contrary, we want their visits to be surprising and enthralling . Our hope is that visitors enjoy their time at our sites and share their discoveries with their friends and families. Regular studies show that visitor satisfaction rates are exemplary for each of our sites, and that a substantial number of people would recommend them to friends.
(Source: Khéolia, SNELAC (French amusement park association) satisfaction monitoring body).
Intelligent tourism
Nothing is more vivid than a memory ( Garcia Lorca)
We believe that a visit to one of our sites should provide a range of emotions.It should be a truly enriching experience that remains in a person’s memory. Being affected by the deep significance of a site, understanding its history, while also learning and being entertained are equally important to us.
A visit must also be a sensory experience. At each of our sites, the view, the height, the scents, and the surprises all create a profound sensory experience for our visitors. At the Tour Montparnasse and the tower in Berlin, as well as at The Crocodile Park (La Fermeaux Crocodiles), these sensations help visitors explore and discover unique and unexpected angles of our sites.
Children are especially receptive to sensory experiences and at each of our sites, we offer attractions and tours that are specifically designed for children.
Wednesday, 4 January 2012
Montparnasse 56 Group - Key Figures
Montparnasse 56: continuous growth
From 2005 to 2010, visits to our sites have increased by 15% at constant scope, and by 30% when including the sites acquired during this period.
Human resources
The Montparnasse 56 group employs over 200 people, the majority of whom work at our tourism sites, and many of whom are supervisors and technicians on site, in addition to company executives.Our associates share a sense of pride and belonging. We believe it’s a key element of our success.
Diversified Experience
Within each site, we seek to diversify our offerings as much as possible. This approach allows us to best meet the desires and needs of our customers while also ensuring a diversified business portfolio.
In Paris and in Berlin, we organize more than 100 events per year per site -business seminars, cocktail parties, weddings, etc-to complement tourist visits. We also seek to maintain a good balance of individual visitors and group visits.
Global Destinations
Over the past several years, Montparnasse 56 has undertaken an aggressive international marketing and growth strategy aimed at raising awareness of our destinations among audiences around the world.
We have launched sales and marketing offices in Berlin, London, Hong Kong and New Dehli. Today, international visitors account for over 60% of our visitors across all of our sites. And in 2009, our efforts resulted in attracting over 60,000 visitors from Chinato our Paris site.
We are proud of our world-class destinations that embrace every visitor. We look forward to welcoming international travellers to all of our current and future sites as though we are welcoming them home.
Visit our Group website : http://www.groupe-montparnasse56.com
Tuesday, 3 January 2012
A word from the MD - Mr. Patrick Abisseror
With 30 years of experience, Montparnasse 56 sees in today’s world tourism markets an unprecedented opportunity for growth and diversification.
The continuous success of our current European sites has lead to exemplary rates of progress and profitability. This in turn allows us to look for opportunities to create or acquire new world class destinations, always with the same ambition , to offer our visitors fun and enriching experiences, while contributing to the tourism and economic development of the regions where we work and live.
Patrick Abisseror
Montparnasse 56 Group History
1974: Creation of Montparnasse 56 SA contemporaneous with the opening of the tallest office tower in Europe. Two floors: the 56th and the 59th, including a panoramic terrace, were opened to the public.
1980: Control of Montparnasse 56 SA is taken over by family shareholders, for the purpose of reorganizing the company, whichwas nearly bankrupt. They have controlled the company ever since.
1993: M56 wins the tender issued by Germany’s Treuhandand takes over TV Turm Alexanderplatz Gastronomie GmbH, the company responsible for operating tourism and food services in the Berlin Television Tower.
2002: A managing director from the Executive Board was recruited: Mr P. Abisseror was selected to revitalise the internal and external development of Montparnasse 56.
2007: M56 acquires The Crocodile Park (La Fermeaux Crocodiles), one of the major animal-based tourist sites in France, and the only European site of its kind.
Introduction to Montparnasse Tower Paris
Amongst the 10 most visited monuments in Paris, Montparnasse Tower offers tourists a moment of pleasure, a moment of escape, the unique experience of discovering a town, its history, its development & its wonders from a single viewpoint. Montparnasse Tower operates on the 56th & the ultimate floor of the tallest building in Paris. This is a first line tourist attraction & every year 750 000 visitors (Individuals, Groups, FIT) discover the most beautiful view of Paris.
Its 59th floor offers the highest rooftop of Paris, with its vertiginous 210 meters of height.
It is also home to “Le 360 Café”, the highest cafeteria in Paris.
In just 38 seconds, Europe’s fastest elevator will take you to a height of 196 meters where the most beautiful view of Paris stretches out before you from a modern, relaxed and very comfortable setting. From here you can spot every Paris’s landmarks and major attractions, including the Eiffel Tower.
The observatory is equipped with a large number of audiovisual and interactive facilities to help you discover and understand Paris. The constantly-updated facilities include binoculars, exhibition and photo galleries, film, viewpoint tables, panoramic projection on the legend of towers in the world, and more. In 2009, the tower has launched a giant playful and interactive course about Paris! Discover the secrets of the French capital by playing on our brand new multimedia equipment. A unique addition is Virtual Vertigo. For the ultimate thrill, walk across the virtual glass floor panels and experience the highest vertigo attraction in Paris.
Montparnasse Tower Paris - The most beautiful view of Paris !!!
De jour comme de nuit…la plus belle vue de Paris !
The most beautiful views of Paris…by day and night !
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